For us, tattoos are more than ink—they’re a bold expression of individuality and artistry, each telling a unique story. We’re here to honor that with care designed to keep your ink vibrant and your skin healthy. From preserving bold lines to nurturing delicate details, we’re proud to support your journey.
MEET THE FOUNDER
We're on a mission to build the best tattoo aftercare brand, whilst bringing you fresh innovation and supporting the wider culture.
"We noticed that despite the acceptance of tattoos in mainstream culture, there was a severe lack of skincare products for people with tattoos. Sure, there were immediate aftercare serums and nappy rash creams repurposed as repair lotions – but no credible brand to help care for tattooed skin, long-term."
- Stuart J., Founder & Director.
THE MAGAZINE
EXPLORE CULTURE & COMMUNITY
Dive into our magazine, covering the best stories, news and artist interviews from global tattoo culture.
Purpose-built for inked skin
We're here to fight the fade, reverse tattoo ageing and keep tattoos looking fresh, forever!