We're on a mission to build the best tattoo aftercare brand, whilst bringing you fresh innovation and supporting the wider culture.

"We noticed that despite the acceptance of tattoos in mainstream culture, there was a severe lack of skincare products for people with tattoos. Sure, there were immediate aftercare serums and nappy rash creams repurposed as repair lotions – but no credible brand to help care for tattooed skin, long-term."

- Stuart J., Founder & Director.